What is CodeMash Conference? A unique event that educates tech developers on current practices, methodologies and technology trends.
My Impact:
1. Built the CodeMash Conference social media presence from 0 to 644 followers, establishing brand awareness.
2. Generated 36,477 impressions with 1,050 reactions, 106 comments, and 50 reposts since creation.
3. Achieved an 8.3% engagement rate since the page's creation, fostering community interaction.
My Responsibilities:
At CodeMash, I was brought on to the volunteer committee as Social Media Manager in 2022. I began by spending time reaching out to speakers of the convention, coordinating marketing collaborations with them, and starting up our LinkedIn page.
Then, I created graphics and content to post and started to develop my marketing plan. Our LinkedIn started at 0 followers and is now at almost 400. At the conference, I took over 3,000 pictures throughout the week, and ran various marketing efforts on my own such as posting updates through the convention on social medias, taking and editing headshots of speakers at the convention, tracking analytics, and a lot more.
This was and is a volunteer passion project for me, since I have always enjoyed CodeMash and remember going to the kids events when I was younger.
Below are some descriptions of the work I have done for CodeMash so far -
Design - I designed various marketing materials such as social media posts, postcards for sponsors, speaker highlights, and more.
Photography - I took over 3,000 photos at the 2023 CodeMash conference to use for marketing in the 2024 year, and created a Lightroom photo album for CodeMash. These photos included general event photos, professional headshots, volunteer photos, and much more.
Travel - I traveled to the Sandusky, OH conference center each year (since 2021) to assist in general operations, and in 2023 assist in marketing operations. This was a week long overnight stay at the conference center. In 2023 I assisted in communications during the conference, posted updates to social media throughout the conference, took thousands of pictures, ran professional headshots, captured video content, interviewed speakers and attendees about their experience, and more.
Leadership - I led (and am currently leading) creative marketing for the CodeMash conference. This includes running social media with the goal of further solidifying branding, reaching out to sponsors to increase funds, lots of various content creation, and again... more!
Below are examples of my photography from CodeMash Conference.
All pictures were taken and edited by me. The grid includes stock-type photos taken for marketing use, stage and in-action photos, professional headshots, and more.
My Content:
CodeMash Blinky Badge
Soldering
Headshots (set up & taken by me)
Below are a few examples of my marketing designs from CodeMash Conference.
All graphics were created by me. These graphics include social media post graphics, speaker highlights and more.
To see more, visit CodeMash Conference LinkedIn.
